I quit social media because it was consuming me. Then I started my own brand. I know it sounds contradictory—let me explain.

Social media was wearing me down—I was starting to compare myself to others more and more. It was paradoxical: people were asking me for advice, and I felt like I fell short compared to other creators. I stopped. But one thing remained: the desire to share my values with those who share them.

So why a brand, then?

DRLN tells the story of a young man who, through training and discipline, transformed his life and now wants to inspire others to do the same.

This brand isn’t for those who just want to look the part. It’s for those who’ve earned everything they have. For those who’ve fallen many times and gotten back up every single time. For those who didn’t wait for things to come to them, but went out and got them.

Out of place by design.

I’ve often been told I’m out of place. In various contexts—some by choice, others not. Over time, I’ve come to realize there’s nothing wrong with that—in fact, it’s exactly what made me the person I am today.

That’s why I chose “Out of place by design” as DRLN’s guiding motto. Five words that say it all.

What I Want for DRLN.

You’ll never find a link to my personal profile on this site. I don’t want DRLN to be Mattia’s showcase—I want it to be the voice of those who see themselves reflected in what I’ve written.

My dream is to see people wearing DRLN. Not because it’s the trendy brand of the moment. But because by wearing it, they’re showing the world the stance they’ve taken in their lives.

This is DRLN.